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3in4 Need More Campaign
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Report Card

Date
Media Outlet
Location
Type
Topic
Reach
5/24/11
Fox & Friends
National
Broadcast
Dancing Grandmas Raise
Awareness for LTC Insurance
2 million daily
5/24/11
FoxNews.com
National
Web
Dancing Grandmas Raise
Awareness for LTC Insurance
86,515,482
monthly
5/24/11
KirklandReporter.com
Kirkland, WA
Web
Dancing Grandmas Flash Mob
718 monthly
5/24/11
WNBC-TV / LXTV
New York, NY
Broadcast
Flash Mob with a Purpose
DMA #1:
7,387,810 homes
5/24/11
Presto.com
National
Web
Dancing Grandmas Raise Awareness
N/A
5/25/11
HealthNewsDigest.com
National
Web
Dancing Grandmas in Disguise Invade Times Square
11,188 monthly
5/25/11
TimesSquare.com
New York, NY
Web
Dancing Grandmas in Disguise Invade Times Square
6,049 monthly
5/26/11
Mcknights.com
National
Web
Just Dance: LTC Insurance Group uses Flash Mob
16,301 monthly
6/30/11
Fox Business Online
National
Web/Broadcast
Educate Yourself on Healthcare
10 million monthly
7/1/11
Broker World
National
Print
Broker Words – 3in4 Tour
30,960 monthly
7/1/11
Minnesota Insurance
National
Print
Dr. Marion and 3in4 Need More
7,500 monthly
7/7/11
NorthJersey.com
National
Web
3in4 and Planning for LTC
426,034 monthly
7/11/11
NJHappenings.com
National
Web
3in4 and Planning for LTC
2,758 monthly
7/11/11
NJMonthly.com
National
Web
3in4 and Planning for LTC
45,879 monthly
7/11/11
PhillyBurbs.com
National
Web
3in4 Need More Tour and Planning for LTC
293,298 monthly
7/11/11
Richmond Times Dispatch
Richmond, VA
Print Health Notes:
Planning Ahead for LTC
167,171 daily
7/11/11
TimesDispatch.com
National
Web
Health Notes: Planning Ahead for LTC
379,908 monthly
7/13/11
EvieSays.com
National
Web
3in4 Tour and Planning for LTC
155,797 monthly
7/13/11
Richmond.com
National
Web
3in4 Tour and Planning for LTC
103,970 daily
7/14/11
AOL Daily Finance
National
Web
Dr. Marion Takes Elder Care Message on Tour
5.3 million monthly
7/20/11
Virginia This Morning
WTVR-TV (CBS)
Richmond, VA
Broadcast Tips for Caregivers and
the Caregiver Contest
DMA #57:
558,500 homes
7/28/11
Unexpected Caregiver
KYMN 1080
St. Paul, MN
Broadcast
3in4 Tour and Planning for LTC
Wattage: 1,000
7/29/11
ParamusPatch.com
Paramus, NJ
Web
Planning Ahead for LTC and Caregiver Contest
5,792 monthly
7/30/11
Coping with Caregiving –
Online Radio Show
National
Web
LTC Crisis and 3in4 Need More Tour
10,000 daily
7/30/11
“Money Talks”
KTLK-FM
St. Paul, MN
Broadcast
3in4 Tour and Planning for LTC
Wattage: 100,000
7/31/11
“Money Talks”
KOOL-FM
St. Paul, MN
Broadcast
3in4 Tour and Planning for LTC
Wattage: 100,000
7/31/11
Journal Gazette
Fort Wayne, IN
Print
3in4 Need More Tour
86,049 daily
8/3/11
“The Best is Yet to Be”
KVEC-AM
San Luis Obispo, CA
Broadcast
3in4 Tour and Planning for LTC
Wattage: 1,000
8/3/11
Yet2Be.com
“The Best is Yet to Be”
National
Web
3in4 Tour and Planning for LTC
500 monthly
8/5/11
DesMoinesRegister.com
Des Moines, IA
Web
Guest Columnist:
Tour Gives Important Information for Seniors
599,644 monthly
8/6/11
Des Moines Register
Des Moines, IA
Print
Guest Columnist:
Tour Gives Important Information for Seniors
109,095 daily
8/6/11
“The Best is Yet to Be”
Yet2Be.com
National
Web
Featured Dr. Marion’s radio interview
500 monthly
8/10/11
“The Best is Yet to Be”
KVEC-AM
San Luis Obispo, CA
Broadcast
Dr. Marion and the 3in4 Need More Tour
Wattage: 1,000
8/11/11
“Aging Outside the Box”
AgingOutsideTheBox.net
National
Broadcast
Dr. Marion and the 3in4 Need More Tour
5,406 monthly
8/11/11
FreeWeekly.com
NW Arkansas
Web
Planning Ahead for LTC
2,872 monthly
8/13/11
“The Best is Yet to Be”
Yet2Be.com
National
Web
Featured Dr. Marion’s radio interview – part 2
500 monthly
8/15/11
“The Omaha Morning
Blend ”KMTV-TV (ABC)
Omaha, NE
Broadcast
Dr. Marion and Matt McCann of ACSIA on tour
DMA # 76:
418,290 homes
8/15/11
OmahaMorningBlend.Com
Omaha, NE
Web
3in4 Need More Tour
2,659 monthly
8/15/11
TheWealthChannel.com
National
Web
Doctor Marion and the 3in4 Tour
1,765 monthly
8/17/11
Papillion Times
Omaha, NE
Print
National Tour Makes Stop in Papio
8,356 daily
8/22/11
“The Aging Boomers”
(KSVY-FM)
San Fran, CA
Broadcast
Doctor Marion and the 3in4 Tour
Wattage: 2,500
8/23/11
Aging Matters Blog
(Press Democrat)
National
Web
Host of KSVY-FM featured Dr. Marion and
3in4 Need More Campaign in an article
39,279 monthly
8/24/11
“News at Noon”
KCAL-TV (CBS)
Los Angeles,
CA
Broadcast
Featured Dr. Marion and the 3in4 Tour
DMA # 2:
5.6 million homes
8/24/11
LosAngeles
CBSLocal.com
Los Angeles,
CA
Web
Featured article on Dr. Marion’s TV
appearance on CBS/Kcal
1.2 million monthly
8/24/11
OCRegister.com
Orange
County, CA
Web
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
1.4 million monthly
8/25/11
Vegas Morning Blend
KNTV-TV (ABC)
Las Vegas, NV
Broadcast
Interviewed Doctor Marion, Jonas Roeser,
and Greg Smith on tour
DMA # 42:
721,780 homes
8/25/11
VegasMorningBlend.com
Las Vegas, NV
Web
3in4 Need More Tour
6,532 monthly
8/29/11
The Commercial Appeal
National
Print
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
121,684 daily
8/30/11
Lima News
Lima, OH
Print
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
29,280 daily
8/30/11
News & Observer
Raleigh, NC
Print
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
130,555 monthly
8/30/11
NewsObserver.com
Raleigh, NC
Web
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
547,563 monthly
8/30/11
Post & Courier
Charleston, SC
Print
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
81,743 daily
8/30/11
PostandCourier.com
Charleston, SC
Web
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
307,028 monthly
8/31/11
Leader
Corning, NY
Print
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
13,585 daily
8/31/11
News-Times
Danbury, CT
Print
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
20,475 daily
8/31/11
SeattleTimes.com
Seattle, WA
Web
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
1.9 million monthly
9/1/11
Agent’s Sales Journal
National
Print
Mentioned Dr. Marion and national tour for LTC
50,000 monthly
9/1/11
Desert Sun
Palm Springs, CA
Print
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
35,000 daily
9/1/11
InsuranceNews.net
National
Web
On the road to Long Term Care Awareness
37,060 monthly
9/1/11
NJ Monthly
NJ Regional
Print
3in4 Bus at CareOne Paramus
91,140 monthly
9/4/11
Fort Worth Star Telegram
Fort Worth, TX
Print
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
227,713 daily
9/5/11
Grand
National
Web
Prepare for Care; The 3in4 Need More Campaign
250,000 monthly
9/6/11
Beaufort Gazette
Beaufort, SC
Print
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
9,779 daily
9/6/11
Charlotte Observer
Charlotte, NC
Print
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
155,955 daily
9/6/11
Island Packet
Hilton Head Island, SC
Print
Featured Interview with Dr. Marion
about the 3in4 Need More Tour
18,972 daily